Web Content For Your Website
Writing Web Content 101-Getting The Basics Right. get the look-and-feel right, by all means. But after that... It's Words That Sell To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers. The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed. Pretty serious stuff, especially when so many people think... "I Am Not a Writer" Most of us are not writers. Hemingway was a writer. Tolstoy was a writer. Stephen King is a writer. Writing is about crafting wonderful fiction, stories of power and feeling. But we're talking here about creative writers. We, on the other hand, are natural-born persuaders. Think of all the people you persuade every day... •your suppliers and your customers •your co-workers and your boss (if you're the boss, your employees) •your spouse and your children •your friends and associates •even your competitors! Yes, persuasion is a bit trickier "in writing." It's less spontaneous and the "persuadee" is not sitting in front of you. But, believe me... You CAN Fill Your Site with Words that Sell And there are three ways to do it... 1.Do as I did. Before I launched MYSS!, I read every book I could find on the art of writing advertisements and sales copy. I learned, slowly but surely, through painful trial-and-error, how to adapt that knowledge to successful site-selling, a science in its own right. 2.Pay a professional. Three problems... First, a pro does not "live" the product the way you do. Second, a good "Web-writer" is tough to find. Third, the good ones are simply too expensive (the bad ones, of course, cost you more in the long run!). 3.Let Joe Robson, a top-notch copywriter who "gets the Net," and me show you how. MYWS! is designed to give you a communication resource unlike any other, based on our combined writing and marketing experiences.
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